Structura came to us looking for a website redesign to make their platform more appealing and attractive to companies & engineers looking to use their interface. To do this, we led their team through a rigorous and thought-provoking process to establish their tone, style, demographic, and strategy.
After Discovery, we got to work coming up with several iterations of designs in Figma. Working with their team we came to clean, techy, slightly futuristic feel for their new website, and we couldn't be happier.
Using some of their brand colors, we created custom looping animations in After Effects to visualize some of their features which could be complex at first glance. The animations, along with the sprinkling of color throughout the site, created a cohesive, established feel that makes Structura look like a forward-thinking, appealing brand that has plenty of credibilities and knows how to communicate their features with simplicity.
We are happy with the end product and they are too!