The team at Overwear came to us to establish their brand in the competitive apparel market. This faith-based company was looking to set themselves apart from the typical "Christian" tee by creating "merch with a message." Their products needed to be updated from their old designs while still achieving the main goal of starting a conversation around the truth statement on each piece of apparel.
Our task: to create a bold identity that was cohesive with their Truth Over Trend platform and develop an online store and products that reflected their values and vision.
