Case Study

Client

Overwear

Role
Branding
Web Design
Web Development
Product Development
Year
2019
View Client Website

The team at Overwear came to us to establish their brand in the competitive apparel market. This faith-based company was looking to set themselves apart from the typical "Christian" tee by creating "merch with a message." Their products needed to be updated from their old designs while still achieving the main goal of starting a conversation around the truth statement on each piece of apparel.

Our task: to create a bold identity that was cohesive with their Truth Over Trend platform and develop an online store and products that reflected their values and vision.

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